RAKE Digital Unveils New Name and Logo for Fintech SaaS Product Targeting the HCM Provider Market

September 21, 2023

Salem, Va. – RAKE Digital, a leading Microsoft Solutions Partner in the areas of Infrastructure, Digital & App Innovation, and Data & AI, is thrilled to announce the complete rebranding of its fintech SaaS product, Finlee. Formally known as Assure, Finlee is the first and only SaaS product for the Human Capital Management (HCM) Provider market developed by HCM professionals for HCM professionals to provide a comprehensive client funds reconciliation product that seamlessly integrates with any payroll engine.

Finlee is the only SaaS product on the market that enables HCM providers to efficiently manage risk and ensure that they are holding the correct amount of money for every client, every day. Finlee's launch comes at a crucial time when HCM providers are seeking solutions to navigate the complexities of workforce management. Finlee allows companies to embrace the future of HCM fund reconciliation with ease and confidence.

With a new logo, brand rollout, messaging, and the tagline, “Finlee - Find the Difference,” Finlee reflects a significant evolution in RAKE Digital’s commitment to delivering cutting-edge solutions to HCM professionals. The name itself, Finlee, imparts a personification that the financial SaaS product is one clients can trust, while aligning with the application’s ability to provide modern and innovative solutions to an age-old problem.

“The rebrand strategically reshapes Finlee’s identity as the solution that HCM specialists have been searching for,” says RAKE Digital’s CEO Jennifer Eversole. “Finlee stands on its own amidst less capable add-on products by delivering an immediate sense of experience, integrity, and security, combined with trust and familiarity.”

Some key features of Finlee include:

• The ability to integrate with any payroll engine, enabling companies to reconcile and track funds by client and across multiple ledgers.

• A streamlined and comprehensive approach to client funds reconciliation, eliminating guesswork and ensuring financial precision.

• Allows HCM providers to regain valuable time, refocus on strategic initiatives, and operate with confidence, knowing that their financial processes are in expert hands.

For more information, media may contact Roger Mecca at roger@vitaminisgood.com.

About RAKE Digital®

Developed by Human Capital Management (HCM) platform professionals for HCM professionals, RAKE Digital is a Microsoft Solutions Provider and the developer of Finlee, a proprietary SaaS platform designed for the reconciliation of client funds held by HCM providers. RAKE Digital’s products integrate with any payroll engine, empowering HCM companies to reconcile and track funds by client and across multiple ledgers. Finlee enables clients to cut ties with cobbled together resolutions that are difficult to manage and cost valuable time. They can rest easy knowing that they are holding the right amount of money for every client, every day. To learn more, visit Finlee.io